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<section data-role="outer" label="Powered by 135editor.com" style="font-size: 16px;"><section data-role="paragraph" class="_135editor" style="border-width: 0px;border-style: none;border-color: initial;box-sizing: border-box;"><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;">6月14日，弘陽(yáng)電商在集團總部召開(kāi)“大數據精準營(yíng)銷(xiāo)——會(huì )員標簽1.0”產(chǎn)品發(fā)布會(huì )，揭秘了一個(gè)神奇的“新物種”，這一面世，也標志著(zhù)弘陽(yáng)商業(yè)率先打響了傳統家居行業(yè)大數據精準營(yíng)銷(xiāo)的第一槍?zhuān)∧敲催@個(gè)“新物種”到底有何神奇之處，讓我們來(lái)一探究竟！</span></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;"><br /></span></p><section class="_135editor" data-tools="135編輯器" data-id="92899" style="border-width: 0px;border-style: none;border-color: initial;box-sizing: border-box;"><section style="width: 100%;text-align: center;padding-bottom: 30px;box-sizing: border-box;" data-width="100%"><section style="display: inline-block;"><section style="display: flex;justify-content: flex-start;margin-bottom: -33px;"><section style="width:1.5em;z-index:999;"><img class="" ="0.6" src="https://mmbiz.qpic.cn/mmbiz_png/dneQJJNAicfOOPZIBbJDpRtZdl3gDJ8YAJEfGa9Mibo9ZZH3bG5uhz4ibdlhiaWhPH5bkXnIWv6Ho6nib03P17lneAA/640?wx_fmt=png" data-type="png" data-w="25" data-width="100%" style="width: 100%;margin-left: -1.5em;" /></section></section><section style="display: flex;justify-content: flex-end;margin-bottom: -33px;"><section style="width:2em;z-index:9999;"><img class="" ="0.9069767441860465" src="https://mmbiz.qpic.cn/mmbiz_png/dneQJJNAicfOOPZIBbJDpRtZdl3gDJ8YABNAzLpNiaGOcs52v8X7YnUU2DUUHU2T4xAt9hqeUnqRdrSr1jyN8kNQ/640?wx_fmt=png" data-type="png" data-w="43" data-width="100%" style="width: 100%;margin-right: -1.2em;" /></section></section><section style="display: inline-block;border-width: 1px;border-style: solid;border-color: rgb(120, 170, 144);box-sizing: border-box;"><section style="padding: 3px;box-sizing: border-box;"><section style="background: #e5f7db;color:#48a466;"><section style="padding: 6px 30px;box-sizing: border-box;"><section class="135brush" data-brushtype="text" style="letter-spacing: 1.5px;line-height: 1.2em;font-weight: bold;"><span style="font-family: 宋體, SimSun;font-size: 14px;letter-spacing: 1px;">解密“新物種”</span></section><section class="135brush" data-brushtype="text" style="letter-spacing: 1.5px;line-height: 1.2em;font-weight: bold;"><span style="font-family: 宋體, SimSun;font-size: 14px;letter-spacing: 1px;">——為傳統家居行業(yè)注入新血液</span></section></section></section></section></section><section><section style="display: flex;justify-content: flex-start;"><section style="width: 6px;height: 15px;background:#fefefe;margin-left: -2px;margin-top: -32px;"></section></section></section><section><section style="display: flex;justify-content: flex-end;"><section style="width: 6px;height: 20px;background:#fefefe;margin-right: -2px;margin-top: -35px;"></section></section></section><section><section style="display: flex;justify-content: flex-end;margin-right:10px;margin-top: -40px;"><section style="width:1em;height: 6px;background:#fefefe;"></section></section></section></section></section></section><p style="line-height: 1.75em;letter-spacing: 1px;"><br /></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;">眾所周知，競爭激烈的家居建材行業(yè)具有短期高頻、高價(jià)值的消費特性，而在80后已經(jīng)成為主要消費客群的今天，個(gè)性化、多元化、細分化的市場(chǎng)特征越來(lái)越明顯，實(shí)現數字化精準營(yíng)銷(xiāo)將成為行業(yè)競爭的有力武器。</span><br /></p><p style="line-height: 1.75em;letter-spacing: 1px;"><br /></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;">弘陽(yáng)電商大數據會(huì )員標簽就是通過(guò)對用戶(hù)行為數據的搜集與分析，來(lái)形成每位會(huì )員的個(gè)性化標簽，從而使家居賣(mài)場(chǎng)能夠提升轉化率、增加復購率、降低費效比，讓精準營(yíng)銷(xiāo)不再成為難題。</span></p><p style="line-height: 1.75em;letter-spacing: 1px;"><br /></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;"><img class="" ="0.5047021943573667" src="https://mmbiz.qpic.cn/mmbiz_jpg/dneQJJNAicfOOPZIBbJDpRtZdl3gDJ8YAVZs7QnO7rfwXBicyq2ibOuW2Elqn3A1y1AtvR02T5zTjJjrlhKiaOQjWA/640?wx_fmt=jpeg" data-type="jpeg" data-w="638" /></span></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;"><br /></span></p><section class="_135editor" data-tools="135編輯器" data-id="92899" style="border-width: 0px;border-style: none;border-color: initial;box-sizing: border-box;"><section style="width: 100%;text-align: center;padding-bottom: 30px;box-sizing: border-box;" data-width="100%"><section style="display: inline-block;"><section style="display: flex;justify-content: flex-start;margin-bottom: -33px;"><section style="width:1.5em;z-index:999;"><img class="" ="0.6" src="https://mmbiz.qpic.cn/mmbiz_png/dneQJJNAicfOOPZIBbJDpRtZdl3gDJ8YAJEfGa9Mibo9ZZH3bG5uhz4ibdlhiaWhPH5bkXnIWv6Ho6nib03P17lneAA/640?wx_fmt=png" data-type="png" data-w="25" data-width="100%" style="width: 100%;margin-left: -1.5em;" /></section></section><section style="display: flex;justify-content: flex-end;margin-bottom: -33px;"><section style="width:2em;z-index:9999;"><img class="" ="0.9069767441860465" src="https://mmbiz.qpic.cn/mmbiz_png/dneQJJNAicfOOPZIBbJDpRtZdl3gDJ8YABNAzLpNiaGOcs52v8X7YnUU2DUUHU2T4xAt9hqeUnqRdrSr1jyN8kNQ/640?wx_fmt=png" data-type="png" data-w="43" data-width="100%" style="width: 100%;margin-right: -1.2em;" /></section></section><section style="display: inline-block;border-width: 1px;border-style: solid;border-color: rgb(120, 170, 144);box-sizing: border-box;"><section style="padding: 3px;box-sizing: border-box;"><section style="background: #e5f7db;color:#48a466;"><section style="padding: 6px 30px;box-sizing: border-box;"><section class="135brush" data-brushtype="text" style="letter-spacing: 1.5px;line-height: 1.2em;font-weight: bold;"><span style="font-family: 宋體, SimSun;font-size: 14px;letter-spacing: 1px;">解密“新物種”</span></section><section class="135brush" data-brushtype="text" style="letter-spacing: 1.5px;line-height: 1.2em;font-weight: bold;"><span style="font-family: 宋體, SimSun;font-size: 14px;letter-spacing: 1px;">——用會(huì )員標簽賦能賣(mài)場(chǎng)運營(yíng)</span></section></section></section></section></section><section><section style="display: flex;justify-content: flex-start;"><section style="width: 6px;height: 15px;background:#fefefe;margin-left: -2px;margin-top: -32px;"></section></section></section><section><section style="display: flex;justify-content: flex-end;"><section style="width: 6px;height: 20px;background:#fefefe;margin-right: -2px;margin-top: -35px;"></section></section></section><section><section style="display: flex;justify-content: flex-end;margin-right:10px;margin-top: -40px;"><section style="width:1em;height: 6px;background:#fefefe;"></section></section></section></section></section></section><p style="line-height: 1.75em;letter-spacing: 1px;"><br /></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;">經(jīng)調查，當今家居賣(mài)場(chǎng)普遍在營(yíng)銷(xiāo)過(guò)程中面臨著(zhù)兩大難題：</span><br /></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;"><br /></span></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="color: rgb(61, 167, 66);"><strong><span style="font-family: 宋體, SimSun;font-size: 14px;">1. 媒介渠道效果無(wú)法評估</span></strong></span></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;">在傳統營(yíng)銷(xiāo)方面，各媒體平臺流量質(zhì)量參差不齊，作弊現象層出不窮，用戶(hù)轉化路徑較長(cháng)，投放效果難以評估；</span></p><p style="line-height: 1.75em;letter-spacing: 1px;"><br /></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="color: rgb(61, 167, 66);"><strong><span style="font-family: 宋體, SimSun;font-size: 14px;">2. 獲客成本越來(lái)越高</span></strong></span></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;">傳統的廣告投放都是廣泛撒網(wǎng)式，無(wú)法精準地觸及消費者，大量的營(yíng)銷(xiāo)費用投入使得獲客成本越來(lái)越高。</span></p><p style="line-height: 1.75em;letter-spacing: 1px;"><br /></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;">然而依托大數據平臺，利用會(huì )員標簽可以得到媒介投放數據，通過(guò)對渠道進(jìn)行評估篩選，提升營(yíng)銷(xiāo)效率。并且還可將線(xiàn)上線(xiàn)下數據打通，建立數據模型，形成消費者畫(huà)像，優(yōu)化商場(chǎng)決策，降低獲客成本。</span></p><p style="line-height: 1.75em;letter-spacing: 1px;"><br /></p><p style="line-height: 1.75em;letter-spacing: 1px;"><img class="" ="0.6275" src="https://mmbiz.qpic.cn/mmbiz_jpg/dneQJJNAicfOOPZIBbJDpRtZdl3gDJ8YATL4Zfx02X86nMgOveGAUg5moXS5Aunx72EAFMLfEFIGcsmY2Hp7tuw/640?wx_fmt=jpeg" data-type="jpeg" data-w="800" style="z-index: -1;cursor: pointer;font-family: 宋體, SimSun;font-size: 14px;white-space: normal;" /></p><p style="line-height: 1.75em;letter-spacing: 1px;"><br /></p><section class="_135editor" data-tools="135編輯器" data-id="92899" style="border-width: 0px;border-style: none;border-color: initial;box-sizing: border-box;"><section style="width: 100%;text-align: center;padding-bottom: 30px;box-sizing: border-box;" data-width="100%"><section style="display: inline-block;"><section style="display: flex;justify-content: flex-start;margin-bottom: -33px;"><section style="width:1.5em;z-index:999;"><img class="" ="0.6" src="https://mmbiz.qpic.cn/mmbiz_png/dneQJJNAicfOOPZIBbJDpRtZdl3gDJ8YAJEfGa9Mibo9ZZH3bG5uhz4ibdlhiaWhPH5bkXnIWv6Ho6nib03P17lneAA/640?wx_fmt=png" data-type="png" data-w="25" data-width="100%" style="width: 100%;margin-left: -1.5em;" /></section></section><section style="display: flex;justify-content: flex-end;margin-bottom: -33px;"><section style="width:2em;z-index:9999;"><img class="" ="0.9069767441860465" src="https://mmbiz.qpic.cn/mmbiz_png/dneQJJNAicfOOPZIBbJDpRtZdl3gDJ8YABNAzLpNiaGOcs52v8X7YnUU2DUUHU2T4xAt9hqeUnqRdrSr1jyN8kNQ/640?wx_fmt=png" data-type="png" data-w="43" data-width="100%" style="width: 100%;margin-right: -1.2em;" /></section></section><section style="display: inline-block;border-width: 1px;border-style: solid;border-color: rgb(120, 170, 144);box-sizing: border-box;"><section style="padding: 3px;box-sizing: border-box;"><section style="background: #e5f7db;color:#48a466;"><section style="padding: 6px 30px;box-sizing: border-box;"><section class="135brush" data-brushtype="text" style="letter-spacing: 1.5px;line-height: 1.2em;font-weight: bold;"><span style="font-family: 宋體, SimSun;font-size: 14px;letter-spacing: 1px;">解密“新物種”</span></section><section class="135brush" data-brushtype="text" style="letter-spacing: 1.5px;line-height: 1.2em;font-weight: bold;"><span style="font-family: 宋體, SimSun;font-size: 14px;letter-spacing: 1px;">——用會(huì )員標簽精準觸及消費者</span></section></section></section></section></section><section><section style="display: flex;justify-content: flex-start;"><section style="width: 6px;height: 15px;background:#fefefe;margin-left: -2px;margin-top: -32px;"></section></section></section><section><section style="display: flex;justify-content: flex-end;"><section style="width: 6px;height: 20px;background:#fefefe;margin-right: -2px;margin-top: -35px;"></section></section></section><section><section style="display: flex;justify-content: flex-end;margin-right:10px;margin-top: -40px;"><section style="width:1em;height: 6px;background:#fefefe;"></section></section></section></section></section></section><p style="line-height: 1.75em;letter-spacing: 1px;"><br /></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;">從消費者層面來(lái)說(shuō)，他們缺乏專(zhuān)業(yè)的家裝知識，在選購時(shí)會(huì )出現困難。而利用會(huì )員標簽通過(guò)搜集、篩查、分析消費者行為數據，可以掌握消費者在不同的裝修節點(diǎn)所需的商品品類(lèi)，并向其推送精準地營(yíng)銷(xiāo)信息，提供消費者所需要的。</span><br /></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;"><br /></span></p><p><img class="" data-copyright="0" ="0.75" data-s="300,640" src="https://mmbiz.qpic.cn/mmbiz_jpg/dneQJJNAicfOOPZIBbJDpRtZdl3gDJ8YAZ2cRYpfzKnEonE9SRjRJNUNibh7nYWgicSzfQI7WJo0F1a7FnPpQicvkA/640?wx_fmt=jpeg" data-type="jpeg" data-w="800" style="" /></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;"><br /></span></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;">綜上所述，會(huì )員標簽1.0的產(chǎn)品邏輯就是<span style="color: rgb(118, 146, 60);"><strong>從地理、風(fēng)格、裝修階段、品牌、人群</strong></span>五個(gè)維度系統地明確消費者需求，并通過(guò)不同營(yíng)銷(xiāo)手段去精準地觸及消費者，實(shí)現個(gè)性化精準營(yíng)銷(xiāo)。</span></p><p style="line-height: 1.75em;letter-spacing: 1px;"><br /></p><p style="line-height: 1.75em;letter-spacing: 1px;"><span style="font-family: 宋體, SimSun;font-size: 14px;">接下來(lái)，弘陽(yáng)電商還將繼續深入大數據會(huì )員標簽的研發(fā)中去。一方面，將二維碼運用進(jìn)大數據營(yíng)銷(xiāo)中，打通商戶(hù)與消費者的壁壘，直接推送相應的商戶(hù)品牌給消費者，讓商戶(hù)主動(dòng)去服務(wù)消費者，讓消費者享受更好地購物體驗；另一方面，在悉知顧客需求后，通過(guò)系統算法，把精準地供給側的內容（活動(dòng)、單品、品牌）推送給消費者。</span></p><p style="line-height: 1.75em;letter-spacing: 1px;"><br /></p><section class="_135editor" data-tools="135編輯器" data-id="92646" style="border-width: 0px;border-style: none;border-color: initial;box-sizing: border-box;"><section style="padding: 5px;box-sizing: border-box;"><section style="width:100%;display:flex;display:-webkit-flex;justify-content:flex-start;-webkit-justify-content:flex-start;margin-left: 20px;margin-bottom: -15px;" data-width="100%"><section style="width:35px;background:#fff;z-index: 999;"><section style="width:25px;margin-left:3px;"><img class="" ="0.8888888888888888" src="https://mmbiz.qpic.cn/mmbiz_png/dneQJJNAicfOOPZIBbJDpRtZdl3gDJ8YA6ialkUIQW9WicyS4ap9UtJp10ycj7oSmlhekUkYhwjiaLYU8gEDqonClg/640?wx_fmt=png" data-type="png" data-w="27" data-width="100%" style="width:100%;display:block;" /></section></section><section data-bdless="spin" data-bdlessp="280" data-bdopacity="50%" style="z-index: 9999;width: 0px;height: 0px;border-width: 24px 13px 0px;border-style: solid;border-color: rgba(247, 221, 120, 0.8) transparent transparent;margin-left: -28px;margin-top: 2px;box-sizing: border-box;"></section></section><section style="width: 100%;" data-width="100%"><section style="display: flex;justify-content: center;overflow: hidden;"><section style="width: 100%;border-width: 1px;border-style: solid;border-color: rgb(246, 219, 110);box-sizing: border-box;" data-width="100%"><section style="font-size: 14px;color: rgb(63, 62, 63);padding: 15px 10px;letter-spacing: 1.5px;line-height: 1.75em;text-align: justify;box-sizing: border-box;" class="135brush"><p><span style="font-family: 宋體, SimSun;letter-spacing: 1px;">這是最好的時(shí)代，也是最壞的時(shí)代。毫無(wú)疑問(wèn)，傳統家居行業(yè)只有讓數據成為自身發(fā)展的“利器”，才能決勝千里。</span></p><p><br /></p><p><span style="font-family: 宋體, SimSun;letter-spacing: 1px;">弘陽(yáng)電商大數據會(huì )員標簽1.0在很大程度解決了商場(chǎng)、商戶(hù)、消費者的諸多固有痛點(diǎn)，這將在目前大數據方面尚處于一片空白的傳統行業(yè)中畫(huà)下濃墨重彩的一筆。</span></p><p><br /></p><p><span style="font-family: 宋體, SimSun;letter-spacing: 1px;">彎道超車(chē)，定當全力以赴，未來(lái)，弘陽(yáng)電商更將在創(chuàng )新的道路上鼎力前行，為偉大弘圖占得先機！</span></p></section></section><section style="width: 5px;margin-top: 6px;border-top: 1px solid rgb(63, 63, 63);border-right: 1px solid rgb(63, 63, 63);box-sizing: border-box;"></section></section><section style="width: 100%;overflow: hidden;" data-width="100%"><section style="height: 5px;border-bottom: 1px solid rgb(63, 63, 63);border-left: 1px solid rgb(63, 63, 63);border-right: 1px solid rgb(63, 62, 63);margin-left: 6px;box-sizing: border-box;"></section></section></section></section></section><p style="line-height: 1.75em;letter-spacing: 1px;"><br /></p><p><img class="" data-copyright="0" ="1.3474285714285714" data-s="300,640" 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